Principal Secretary Tourism, Culture and Religious Trusts & Endowments Department and Managing Director Madhya Pradesh Tourism Board Shri Sheo Shekhar Shukla highlighted that the TVC magnificently showcases Madhya Pradesh’s diverse tourist destinations. It features UNESCO World Heritage Site Sanchi, Mahakaleshwar Ujjain, cheetahs at Kuno, Mogliland Kanha National Park, Indore’s Gair festival and tribal paintings. The TVC beautifully captures the state’s rich heritage, culture, vibrant wildlife, spirituality and tribal art ensuring that viewers are drawn toward exploring Madhya Pradesh.
The ‘Swagatam Bada’ campaign will be extensively promoted across various platforms, including TV, OTT, digital and outdoor media to boost tourism in the state.
The TVC designed to revive childhood memories and offer unforgettable experiences aims to position MP Tourism as a distinguished and unique brand, setting it apart from competitors.
MP Tourism’s Iconic Campaigns Over the Years
• 2006 – "Hindustan Ka Dil Dekho"
• 2008 – "Hindustan Ka Dil Dekha"
• 2010 – "MP Ajab Hai, Sabse Gajab Hai"
• 2013 – "Rang Hai Malang Hai"
• 2016 – "MP Mein Dil Hua Bacche Sa"
• 2018 – "Memories of Destination"
• 2023 – "Jo Aaya So Wapas Aaya, Ye Hai MP Ki Maya"
• 2024 – "Moh Liya Re"
The film embodies the ‘Larger Than Life’ experience of Madhya Pradesh, portraying a traveller’s journey and emotions that never cease. Just as sand flows through an hourglass, a tourist’s feelings continuously evolve, offering new emotions at every moment. The film uniquely presents MP’s culture, music, wildlife and historical narratives through breathtaking visuals. From Chitrakoot to Bhimbetka and Sanchi, every corner of the state showcases its distinct identity and heritage.
